Social Media Marketing Online Training Course

Social Media Marketing Online Course

This online course examines the main social media platforms and their use as marketing tools. In particular, we’ll look at Facebook, Instagram, LinkedIn, and Twitter. We’ll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an ‘influencer’.

We’ll discuss the sectors that use social media marketing the most and provide advice on how to get started with social media marketing, and how to choose the right platforms. You’ll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We’ll show you how to create a Social Media Policy and use social media for internal communications.

You’ll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. Online security is crucial and we’ll cover the basic aspects everyone needs to know. Finally, you’ll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.

By the end of this course, you will be able to:

• Understand the major social media platforms and their benefits as a marketing tool.
• Recognize the effectiveness of social media campaigns.
• Learn to deal with the positives and negatives of social media campaigns.
• Create and implement a social media Policy.
• Recognize the importance of online Safety.

Social Media Marketing Online Training Course

Taking this course on social media marketing provides numerous benefits. It equips individuals with the essential knowledge and skills to effectively leverage social media platforms for business growth. Students will gain insights into the latest strategies, best practices, and trends in the field, enabling them to create impactful social media campaigns and engage with their target audience.

By taking the course online, learners can benefit from the convenience and flexibility of accessing the material at their own pace and convenience. They can also review the content multiple times to enhance their understanding and retention.